🔹𝘼𝙨 𝙖 𝙘𝙤𝙣𝙨𝙪𝙡𝙩𝙖𝙣𝙩 𝙖𝙣𝙙 𝙖𝙜𝙚𝙣𝙘𝙮 𝙡𝙚𝙖𝙙𝙚𝙧, 𝙄 𝙝𝙖𝙫𝙚 𝙙𝙚𝙡𝙞𝙫𝙚𝙧𝙚𝙙 𝙘𝙤𝙢𝙥𝙚𝙡𝙡𝙞𝙣𝙜 𝙖𝙣𝙙 𝙥𝙧𝙤𝙛𝙞𝙩𝙖𝙗𝙡𝙚 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧-𝙛𝙤𝙘𝙪𝙨𝙚𝙙 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 𝙖𝙣𝙙 𝙨𝙤𝙡𝙪𝙩𝙞𝙤𝙣𝙨 𝙛𝙤𝙧 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙡𝙞𝙠𝙚 𝙎𝙘𝙤𝙩𝙩𝙨 𝙈𝙞𝙧𝙖𝙘𝙡𝙚-𝙂𝙧𝙤, 𝘾𝙤𝙨𝙩𝙘𝙤, 𝙑𝙞𝙘𝙩𝙤𝙧𝙞𝙖'𝙨 𝙎𝙚𝙘𝙧𝙚𝙩, 𝙍𝙚𝙙 𝙍𝙤𝙗𝙞𝙣 𝙖𝙣𝙙 𝙢𝙖𝙣𝙮 𝙢𝙤𝙧𝙚. 𝙄 𝙘𝙖𝙣 𝙝𝙚𝙡𝙥 𝙮𝙤𝙪 𝙩𝙤𝙤! 𝘾𝙤𝙣𝙣𝙚𝙘𝙩 𝙤𝙣 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝙤𝙧 𝙧𝙚𝙖𝙘𝙝 𝙤𝙪𝙩 𝙫𝙞𝙖 𝙚𝙢𝙖𝙞𝙡: 𝙟𝙠𝙚𝙚𝙣𝙖𝙣@𝙣𝙫𝙚𝙣𝙩𝙞𝙫.𝙖𝙞. 🔹 Over the past 20 years, I’ve advised global enterprises and early-stage ventures alike — tackling issues from broken data systems to under-performing loyalty programs and misguided measurement strategies. 💡𝘐'𝘮 𝘥𝘳𝘪𝘷𝘦𝘯 𝘣𝘺 𝘵𝘩𝘦 𝘣𝘦𝘭𝘪𝘦𝘧 𝘵𝘩𝘢𝘵 𝘥𝘢𝘵𝘢, 𝘸𝘩𝘦𝘯 𝘩𝘢𝘳𝘯𝘦𝘴𝘴𝘦𝘥 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤𝘢𝘭𝘭𝘺, 𝘤𝘢𝘯 𝘳𝘦𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘪𝘻𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴 𝘢𝘯𝘥 𝘱𝘳𝘰𝘱𝘦𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘧𝘰𝘳𝘸𝘢𝘳𝘥, and my approach combines strategic vision with practical, data-backed insights. Consistently described as a forward-thinking and inspiring leader, I am passionate about the potential of data-driven marketing, especially in this new era where incorporating artificial intelligence can have a transformational impact on solving problems, optimizing processes and driving efficient and effective business growth. Open to consulting or advisory roles, fractional leadership, project-based partnerships or full-time for the right position — especially where there’s ambiguity and complexity to work through. If you’ve got a challenge that doesn’t fit neatly into a job description — let’s talk. ⌛📈 𝗦𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 ☑️Bootstrapped Anthem Marketing Solutions from solo consultancy to thriving multi-million dollar marketing services business with a successful exit to a larger agency. ☑️Designed or re-designed prominent loyalty programs, including 𝘔𝘺 𝘊𝘰𝘬𝘦 𝘙𝘦𝘸𝘢𝘳𝘥𝘴, 𝘙𝘦𝘥 𝘙𝘰𝘣𝘪𝘯 𝘙𝘰𝘺𝘢𝘭𝘵𝘺, 𝘒𝘳𝘪𝘴𝘱𝘺 𝘒𝘳𝘦𝘮𝘦 𝘙𝘦𝘸𝘢𝘳𝘥𝘴, among others. ☑️Re-engineered sales process for Scott LawnService to eliminate technician visits for providing estimates, driving 40% decrease in CPA. ☑️Won competitive pitch for Costco's new member business by conceiving an innovative campaign utilizing direct mail combined with digital targeting and mobile tracking. ☑️Became favored acquisition partner for Victoria's Secret by deploying context-driven clone models to efficiently find profitable customers.