Joanna is a collaborative Purpose Marketing & Social Impact Leader with 20+ years of proven results. In complex environments Joanna builds purpose-driven, integrated strategies to grow global brands. With an understanding of the tension and relationship between above the line & direct response performance marketing for both consumer-centric and B2B strategies, Joanna expertly grows brand equity through the creation of powerful, campaigns. Joanna has more than a decade of global experience coaching teams around the world on delivering ROI using insights & data. Hallmark capabilities include Insight Driven Strategies, Multi-Channel Integration, Customer Loyalty, Branding and Digital Marketing including Narrative Development, Content, Programmatic, Email, Social Media, Consumer Marketing, Data and Analysis, Customer Journeys, Direct Marketing, B2B, CRM and Campaign Management.