Jitika is dedicated to the art of fashion, having discovered a passion for design during her studies at the National Institute of Fashion Technology, India. With a background in Fashion Design, she seamlessly transitioned into the dynamic realm of Fashion Buying. Over the past years, Jitika has honed her expertise, contributing over two years of industry insight and experience. Her journey has led her through esteemed organizations like Hudson’s Bay Company and Aditya Birla Fashion & Retail, where she mastered the balance between trend-conscious selections and business acumen. Known for fostering collaborative relationships, Jitika continuously seeks to inject fresh, innovative ideas into the fashion landscape.