Building a D2C brand today is not the same as it was in 2020. The arbitrage is gone, the customer is smarter, and the logistics are faster. As a Head of Ecommerce, my work focuses on the mechanics of modern retail. I am passionate about building systems that scale-whether that's leveraging Al for sharper marketing, optimizing inventory for the Q-Commerce era, or structuring teams for high performance. I believe that the best businesses are built on boring fundamentals: high retention, healthy margins, and operational discipline. What I talk about: The reality of scaling D2C brands in India. The intersection of Technology (Al/Automation) and Marketing. Startups, Leadership, and the "Business of Business." Always open to discussing the future of commerce and the changing landscape of Indian retail.