Ad Account Audit

A complete, no-nonsense breakdown of your ad account to identify wasted spend, performance gaps, and clear opportunities to improve results and scale profitably.

What’s Included

1. Account Structure Review

• Campaign setup (CBO/ABO, segmentation)
• Budget distribution and scaling logic
• Audience overlap and targeting strategy

2. Targeting & Audience Analysis

• Cold, warm, and retargeting structure
• Lookalike audiences and interest targeting
• Funnel alignment across stages

3. Creative Performance Breakdown

• Top vs underperforming ads
• Hook, angle, and messaging gaps
• Creative fatigue and testing gaps

4. Funnel & Conversion Analysis

• CTR, CPC, CPA, ROAS deep dive
• Landing page and checkout friction points
• Drop-offs across the funnel

5. Tracking & Attribution Check

• Pixel and CAPI setup
• Event tracking accuracy
• Attribution gaps affecting decisions

Deliverables

• Detailed Audit Report (PDF or Notion)
• Priority Action Plan with step-by-step fixes
• Quick Wins List (0–7 day improvements)
• Scaling Roadmap for next growth stage
• 5–10 new creative ideas and angles
• Loom walkthrough recording for clarity

Outcome

• Reduced wasted ad spend
• Improved conversion efficiency
• Clear direction to scale sustainably

This audit shows exactly what is broken, what is working, and what to do next.