I began my career in digital and growth marketing in 2017, and since then have designed and executed data-driven growth and marketing strategies for brands across consumer, D2C, e-commerce, SaaS, EdTech, and enterprise environments. My experience includes working with organizations such as Decathlon, Unacademy, and Standard Chartered Bank, as well as scaling multi-brand e-commerce businesses across EMEA, APAC, US & UK. With certifications from Google and other leading platforms, I bring a strong foundation in performance marketing, analytics, and growth strategy, with hands-on expertise across major acquisition channels including Google, Meta, LinkedIn, marketplaces, and SEO. My approach to growth is holistic and systems-led—integrating paid acquisition, organic growth, CRO, content, and CRM to create repeatable, scalable outcomes. I work across the full funnel, from audience discovery and demand generation to conversion optimization and retention, ensuring alignment between strategy and execution. I place strong emphasis on experimentation, measurement, and continuous improvement, regularly exploring new growth levers, creative frameworks, and platform innovations to stay ahead in evolving markets. Alongside execution, I enjoy working closely with founders, marketing teams, and cross-functional stakeholders, enabling teams with clarity, structure, and best practices to drive consistent performance. I ensure disciplined campaign setup, tracking, and optimization—anchored to clear KPIs such as revenue, ROAS, CAC, SQLs, and LTV—so growth decisions are measurable and defensible. Core Expertise: Growth & Performance Marketing, Digital Strategy, Paid Media (Meta, Google, LinkedIn), SEO, CRO, Marketplaces, Analytics & Tracking (GA4, GTM), CRM & Retention, Media Planning & Buying, Go-to-Market Strategy