Basics & Advanced Performance Marketing

1:1 Performance Marketing Consultation — For Students & Early Professionals

If you're trying to understand performance marketing — whether you're a student exploring it as a career, or a working professional looking to move into paid media — this is a space to ask the questions you can't always ask in a classroom or on the job.

I've spent 15+ years in the field, across agency (iProspect, GroupM) and brand-side roles at companies like Amazon Prime Video, ByteDance, and Simplilearn, managing $10M+ in ad spend.

This isn't a lecture — it's a conversation built around where you are. Bring your specific questions, whether that's:

1) What performance marketing actually involves day-to-day (beyond the textbook definition)

2) How to break into the field — what to learn first, and what to skip

3) Career paths within the field — agency vs. brand-side, specialist vs. generalist

4) Honest answers about what a day in this career actually looks like