Discovery Call

I've spent 15+ years on both sides of performance marketing — running large budgets inside agency holding companies (iProspect, GroupM) and leading paid media in-house for global brands (Amazon Prime Video, ByteDance, Cognizant, Simplilearn). Along the way I've managed $10M+ in US market ad spend across Google, Meta, and TikTok, and led campaigns across international markets including APAC and MENA.

This call is for anyone who wants direct, experience-backed answers instead of generic frameworks — whether you're a founder trying to figure out why your CAC is climbing, a marketer stuck on attribution after iOS 14.5, or a team deciding how to split budget across channels and geographies. I've sat on the agency side pitching strategy and the brand side being accountable for the number at the end of the quarter, so I can tell you what actually holds up when the budget's real and the deadline isn't moving.

Topics I can help with on a call:

1) Campaign architecture and structure across Google, Meta, and TikTok

2) Diagnosing rising CAC or declining ROAS

3) Budget allocation across channels and markets

4) Scaling from a single-market to multi-market paid media operation

5) D2C and B2B lead-gen strategy, including offline conversion tracking