Performance Campaign Management

End-to-end management of your Google Ads, Meta Ads, Bing Ads & TikTok Ads, backed by 15+ years managing $10M+ in ad spend across agency and brand-side roles for global brands including Amazon Prime Video, ByteDance, and Simplilearn.

I take ownership of the full campaign lifecycle — not just bid tweaks, but the structural decisions that actually move CAC and ROAS: account audits, campaign architecture, budget allocation across channels and markets, conversion tracking and attribution setup, and ongoing optimization based on real performance data rather than platform defaults.

What's included:

1) Full account audit and campaign restructuring where needed

2) Campaign architecture and build (Search, Performance Max)

3) Keyword strategy, negative keyword management, and search term mining

4) Bid strategy and budget allocation across campaigns/markets

5) Ad copy creation and A/B testing

6) Conversion tracking, offline conversion imports, and attribution setup

7) Ongoing optimization and monthly performance reporting

8) Regular strategy calls to review results and plan next steps

Best fit for: D2C brands, B2B/B2C lead-gen businesses, and teams running Google Ads across multiple markets who want senior-level strategic oversight, not just execution.