Banker | Marketing | MBA | Family Business | Engineer More than 8 years of experience in B2B & B2C product marketing, marketing communications, business development, go-to-market strategy and content marketing.  Create and execute marketing plan and strategy for driving customer engagement for categories including HNIs, Ultra HNIs, and NRIs  Brand custodian of YES TRANSACT, the Transaction Banking Unit of YES BANK along with responsibility of creating and curating content for CFO Insights, YES BANK's online forum for CXOs.  Create data-driven solutions backed by business acumen to build scalable solutions  More than 5+ years of experience in developing family business with focus on driving all aspects of marketing, operations and finance.  Experience in creating compelling product positioning, and executing cross-channel marketing strategies across PR, events, digital and content marketing.