Instagram Strategy for Design Studios & Brands with Jigisha Soni

Your Instagram should have a reason behind every decision.

You have the projects, the ideas and the expertise. But does your Instagram communicate what makes your brand worth paying attention to?

For design studios and brands, Instagram can do much more than display finished work. It can communicate your approach, help the right audience understand your value and build recognition over time. The challenge is knowing what to show, what to say and what each piece of content should achieve.

In this one-to-one consultation, we'll discuss your existing Instagram presence, your business goals and the role content should play in reaching them.

This session is for you if:

• You're an architect, interior designer or design studio founder.

• You run a design-led or creative brand.

• Your Instagram looks good but doesn't communicate your value clearly.

• You're posting regularly without a clear direction.

• You want your content to reflect your identity rather than follow generic trends.

• You need help deciding what kinds of content your brand should focus on.

What we'll discuss:

• Your current Instagram presence and what it communicates. • Your goals, audience and desired brand perception.

• Content territories and the role each can play.

• What your audience needs to understand about your

• Suitable content formats and recurring themes.

work.

• The gaps worth addressing and the priorities to focus on next.

What you'll leave with:

A clearer understanding of what your Instagram needs to communicate, why certain content directions may work for your brand and what to prioritise moving forward.

How the session works:

We'll review and discuss your situation together. I'll share my perspective, ask questions and help you evaluate possible directions. You can ask questions throughout the call.

What this session is not: This is a strategy consultation, not a done-for-you service. I won't create your content pillars document, monthly calendar, post ideas, captions or a complete Instagram strategy for you during the call. We'll discuss the strategic direction and help you understand how to approach it.

If you need a fully developed strategy or ongoing planning and execution, we can discuss a separate engagement through CHISELL

Before the session: Share your Instagram handle, website if available, your primary business goal and the main challenge you'd like to address. This will help us use our time well.