As a Content Marketing Manager at StepSecurity, I drive organic traffic that converts into leads effectively. This includes blog content creation, SEO optimisation, email content, social media copywriting and design along with performance tracking, developing effective content strategy and plans. With a Master of Arts in Creative Writing from University of Westminster, I have a strong background in crafting compelling stories and narratives across various genres and formats. I have a proven track record of driving organic traffic, generating leads, and boosting brand visibility for TKWW (WeddingWire India). Some of my achievements include leading thought leadership projects that resulted in a 25% increase in website traffic, ensuring top rankings on Google for over 100 keywords, and writing captivating blog articles that reached over 1 million views. I also excel in content management, editing, website content, emailer content, and social media copywriting, using tools such as WordPress, Zoho, and GSuite to deliver exceptional results that align with business objectives.