JATIN PASRICHA - Adobe Customer Journey Analytics Certified | Google Analytics Certified | Digital & Web Analytics Professional with 9 years of experience I specialize in turning data into decisions. With strong expertise in digital analytics, A/B testing, personalization, and customer journey analysis, I help brands craft data-driven strategies that enhance performance and customer experience. My work spans across managing end-to-end analytics initiatives — from defining KPIs and measurement frameworks to driving optimization through experimentation and actionable insights. I’m hands-on with web analytics tools and adept at designing implementation strategies, creating robust tagging specifications, building data pipelines and translating business needs into scalable analytics solutions. I’m a quick learner, passionate about solving business problems through data, and a sports enthusiast at heart.