Hi, I'm Jaskaran, a growth-focused product manager with a Master of Business Administration from UBC Sauder School of Business. I have over five years of experience in e-commerce, marketplace, and B2B SaaS products, where I help companies measure and improve lifetime value through consumer science, leadership, and management skills. Currently, I oversee growth across different product functions at Muck Rack, a leading media intelligence platform. My team's goal is to help customers realize value by developing and executing iterative experimentation. We reduce friction for users to achieve desired outcomes, create seamless experiences, and work cross-functionally to generate incremental customer value. I live by a motto: Curiosity is revenue. I value integrity, collaboration, mentorship, and collective development. I have worked in three continents and more than five international hubs, and I now call Vancouver, BC home. Outside of work, I enjoy snowboarding, golfing, and biking. I am always up to chat about anything digital, technology, product-led growth, community building, and social impact. Please feel free to get in touch via LinkedIn message or email.