Personal Branding Statement: “Using my passion towards research and teaching, I inspire the research professionals and student communities to work globally for the betterment of the education and society” - Jana Unique value proposition: 1. I am creative, committed, and hardworking researcher, who can understand the concepts from the origin (philosophy) - Professional 2. I am passionate, creative, fantasy cook, who can try and adventure new things in the recipes - Personal Jana is a organised social media consultant and proficient marketing communications professor, who is educated at doctorate level. His thesis hashes out the fundamental model of consumer behaviour towards social media advertisements. The thesis have acclaimed good affiliation among his colleagues in terms of usage of multi variate techniques on; structural equation modelling, social network analysis, decision tree technique, MANOVA, and multiple discriminant analysis. Presently, he is working with Thiagarajar School of Management as Chairperson for Social Media Interactions and Assistant Professor in the area of marketing. Being a passionate researcher, Jana has developed a pedagogy to inculcate most of his analytical knowledge in real time applications. He is well versed in the following areas; 1. SEO - Off page optimisation strategist 2. Social media analytics 3. Application development - Android