I have driven the transformation of hundreds of organizations, of all sizes, having worked as an analyst, researcher, consultant, director and Chief Data Officer across multiple sectors and industries. Having fallen into the profession from a commercial role, I am passionate about helping everyone understand the fundamentals of data leadership and strategy. I provide business, strategy, and operational guidance on how to win with data. My advice is intended for commercially focused business and data leaders or those aspiring to become one. Please note, I do not provide specfic advice on coding, technology, or data science techniques!