17+ years in fintech, digital lending, payments, and growth marketing. Currently Head of Discoverability at Bajaj Finance — India's largest NBFC serving 80M+ customers — where I lead a CEO-priority strategic unit building India's first enterprise GEO (Generative Engine Optimization) strategy. Over a decade at Bajaj Finance across five senior roles: payments infrastructure, digital lending (built from zero), growth marketing, digital marketing strategy, and now AI-driven discovery. Former founding team member (#35) at PayU India (Naspers/Prosus). IIM Calcutta alumnus. I've managed a ₹120Cr annual P&L, built teams from scratch, and shipped products used by millions. I help founders, CMOs, and digital leaders in BFSI and fintech solve their hardest growth, marketing, and AI discovery challenges.