The Product Pivot: Break Into Product Management

Most people trying to break into product management read a few blog posts and hope enthusiasm gets them through the interview. It doesn't. This guide gives you the actual muscles PMs use: sizing a market, running research that changes your mind, deciding what NOT to build, and defending a price with numbers instead of vibes.

What's inside:

- 10 chapters covering market research, TAM/SAM/SOM, user research (JTBD), prioritization (RICE, MoSCoW, Kano), UX journey mapping, PRDs & MVP scoping, product-market fit, and pricing strategy

- 10 worksheets to apply each framework to a real product, idea, or your current job

- A "Common Mistakes to Avoid" table in every chapter

- A one-page Quick Reference Card and a 24-term Glossary

- A 90-day calendar that turns everything into an actual transition plan

Who it's for:

Engineers, marketers, ops leads, analysts, customer success folks, or anyone deciding product management is the next chapter, regardless of background.

What you'll walk away with:

A single, real product case study built worksheet by worksheet, the same one you'll use to answer almost every interview question you get.