Self Love Guide | Certified Aromatherapist | India's only Certified Soap maker from HSCG,USA | Founder Arezou I am also the founder of India’s First Aromatherapy Inspired Personalized Skincare and Wellness brand Arezou (arezou.in) crafting essential oils based rituals for women as as they go through different phases of their lives, while deep diving into their innate desire for health, happiness and healing. A few accreditations to my name- -India's only Certified Soap Maker from Handcrafted Soap and Cosmetics Guild, USA -Certified Clinical Aromatherapist -Diploma in Herbalism -Certified in Natural skincare oils -Signatory of WEP Principles of UN Women I've built my brand ground-up — learning everything from product to positioning, content to customer experience, and growth to retention along the way. My approach comes from doing, not just observing. Blending intuition with structure, I focus on building brands that don’t just sell — but connect, feel intentional, and sustain. If you’re looking for a founder-led perspective on brand, content, and growth — you’re in the right place.