Experienced Paid Marketing Strategist with a demonstrated history of working in the digital marketing industry and B2B services industry. Skilled in Pay Per Click (PPC), Google Ads, Microsoft Ads, Google Analytics, Facebook Advertising and Lead Generation campaigns in LinkedIn. Creating and managing PPC campaigns on Google (Search and Display), Facebook and LinkedIn across different domains including insurance, fintech, technology, software etc. for clients/ agencies across North America and Europe. Optimization of campaign performance with the help of analytical tools like Google Analytics. Performing regular tests to maintain optimization of keywords and ads. Developing efficient paid marketing strategies and providing regular updates to the client. Collaborating with design/development teams to assist with landing page optimization. Analyzing website traffic and preparation of trends and budget accordingly.