Currently building Cava Athleisure, a Bengaluru based d2c brand and India’s fastest growing athleisure start-up 🚀 Leading the Product/Category function. Prior to this, I was at Blissclub, a $20Mn d2c activewear start-up. Joined at seed stage, and helped build and scale products across various categories. Earlier, I spent time at Nykd by Nykaa (Nykaa Fashion), in new product development- building new categories to unlock new consumer cohorts, price points, and use cases. I hold a core belief that the only way to be clutter breaking as an entrant in a crowded pool of ever increasing brands is through thoughtful design, and consumer obsession. Looking to learn how? Lets Talk.