Hi, I’m Iona. A creative copywriter and educator helping people master the art of copywriting without the confusion or fake “get rich” promises. Over the past 5 years, I’ve worked across brands like Nike, Panasonic, Dyson, Tata Motors, and more across creative ads, content, and strategy. And somewhere along the way, I realised something: a lot of creative minds want to get into copywriting, they just don’t know where to start. So now, I also mentor beginner copywriters: • how to think creatively • build portfolios • write better ads • network with brands • and grow with confidence in the creative industry. Through content, mentorship, and creative conversations, I’m here to make copywriting feel simpler, clearer, and less intimidating. See you on the creative side :)