I’m Rochelle. A brand strategist and fractional CMO working with founders, coaches, and B2B businesses across the UK, UAE, US, and Europe. My work is built on one idea. Most businesses don’t have a marketing problem. They have a positioning problem. Good content isn’t enough. Good offers aren’t enough. The thing that turns a stranger into a paying client is the gap between what’s being said and what the right buyer needs to hear. Closing that gap is the whole job. That’s what I do. Through my methodology, the Inside Out Method, I help founders and coaches build brands that sound unmistakably like them. Identity-first. Voice-led. Positioned so the right person leans in and the wrong one keeps scrolling. My work spans LinkedIn and Instagram positioning, content architecture, narrative strategy, GTM, and fractional CMO retainers. I’ve worked with early-stage founders, scaling coaches, senior leadership programmes, and consumer brands entering new markets. If you book me here, you’re getting honest eyes on your business. No fluff. No frameworks borrowed from someone louder. Just the shift you’ve been circling, named clearly. 🤍