Market research (right from sampling to analytics and ultimately providing insights) is the process of realizing that truth is in fact stranger than fiction. Therefore, it is the prerogative of researchers (“data doctors” as my mother puts it) to unravel this truth so that suitable prescriptions can be made. I want to utilize and enhance my intellectual and inter-personal capabilities that in turn would allow me to understand, assimilate and implement the finer nuances of marketing resulting in a win-win situation for both the organization and myself.