I am a passionate and creative Developer, Tester & Consultant from India with a strong interest in Salesforce Marketing Cloud and Cloud-Native technologies. >Extensive Experienced in Salesforce Marketing Cloud Assets (B2B and B2C) >Campaign developer and responsible for implementing and initiating marketing activities and campaigns. >Good Exposure in Marketing implementations using Agile Methodology >Worked extensively on various salesforce.com standard objects like Accounts, Contacts, Opportunities, Products, Cases, Leads, Campaigns, Reports, Custom Objects, Lookup Relationships, Master-detail Relationships and Dashboards >Experience of using declarative features like validation rules, workflows, approval processes, sharing rules automation for business process automations. >Specialized in designing and deploying B2C Email marketing campaigns by using Journey Builder, Automation and Email Studio. >Specialized in configuring emails, Data Extensions, good knowledge in using AMPscript for personalizing content of Emails and cloud pages. >Specialized in segmenting customers based on campaign requirements using complex SQL Queries. >Specialized in A/B testing using both subject line and templates. Also, creating detail reports from account send summary inbuilt for further analysis. >Utilizing Marketing Cloud’s inbuilt reports to track campaign effectiveness and produce actionable insights to drive the campaign performance. >Extensive experience of integration implementation Using Marketing Cloud Connect >Experienced in SAML(single sign-on) setup, community user registration, REST API >Project management Tool: JIRA, TFS >Business Communication Tool: Slack >Distributed version control system : GitHub >Version control systems : SVN