Marketing in a Nutshell: Key Principles Explained

An introduction to modern marketing in a nutshell. Based on Kotler and Armstrong's "Principles of Marketing".

After completing this course, you will understand the basics of what it takes to conduct marketing in today's world.

Are there any course requirements or prerequisites?

• No, this course if for anyone who's interested in marketing

This course will lead you through:

• Understanding the Marketplace and Customer
• Create a value-driven marketing strategy
• Construct a marketing program
• Engage customers and create relationships
• Receive value back from the customer
• Future outlook and social media marketing
• Case Studies

What you’ll learn

• Understanding the Marketplace and Customer
• Create a value-driven marketing strategy
• Construct a marketing program
• Engage customers and create relationships
• Receive value back from the customer
• Future outlook and social media marketing
• Case Studies

Who this course is for:

• College/University Students
• Anyone who wants to learn the principles of marketing
• Employee and anyone from other job fields