Satish is the founder and CEO of YOptima, a data-driven marketing partner to marketers and agencies worldwide. With over 18 years of experience in building and growing brands, products, and platforms, he leads YOptima's vision, strategy, and execution to deliver growth for brands across the marketing funnel. Earlier, Satish was part of the founding leadership team at Komli (a PubMatic spin off), where his team built and ran its products and platform business including Atom, the region’s first programmatic marketing platform, and ViziSense, an innovative audience measurement platform. Satish was part of the product team at Yahoo that built its pioneering Behavioral Ad Targeting and Personalization platform, and was one of the program managers for Visual Studio at Microsoft. Satish also ran Naspers' India investment strategy in the early years. An alumnus of the Indian School of Business (ISB), Indian Institute of Science (IISc), and the Institute of Chemical Technology (ICT), Satish considers himself a lifelong learner, and is passionate about applying data and creativity to deliver non-linear business impact. Satish is a diehard Indian Cricket follower and an amateur Table Tennis player. He loves Indian music. Although he can’t dance to save his life, he loves to sing, and once sang a song in reverse on stage with a Bollywood singer.