As a Specialist Officer at Union Bank of India, one of the largest government-owned banks in India, I am responsible for the strategic planning and business development of the bank. I work with my team to design and execute marketing campaigns and initiatives that increase the customer base and retention rate, as well as enhance the brand awareness and reputation of the bank in the market. I have a Master of Business Administration degree from Central University of Kashmir, Srinagar, where I specialized in Marketing and Operations Management. I also hold certifications in Lean Six Sigma Green Belt from KPMG, Better Leader, Richer Life and Introduction to Search Engine Optimization from Coursera. These qualifications have enabled me to develop and apply my skills in strategic planning, team management, process improvement, and digital marketing, which are essential for my current role and career goals.