As a founder of B2B company if you have established 2-3 channels for your lead-gen, then this is not for you. Or, if you think significant portion of your audience know you and you brand. Or, a significant no of prospects consider you as a potential priority. Less than 5% of B2B buyers are active any given time. And thats not the only reason why the cold outreach and paid ads are giving low returns and high cost of leads. The parallel fact is that, most of your target ICP is now knowing that you exist. And suddenly when they see a cold outreach or ad from a stranger, they are very less likely to entertain, unless the messaging really stands out. Imagine building a pipeline for your next $2-3M ARR, or, building an audience of 10,000 or 50,000 prospects who wait to hear from you every week. Most of the fast growing companies have warmed their cold audience with content, or applied a high-conversion outreach messaging copy. Which has helped them boost their revenue, so that they can scale it further the same way, or by adding paid ad funnels. Do you want to get known in your target market? Do you want your target market to consider you among their buying options? Do you want to high quality inbound leads appearing in your inbox consistently? Then you can ask for some custom ideas for yourself, so that you can start building audience, using personal branding / thought leadership / authority building.