- 9+ yrs of experience in the Internet industry, out of which around 7yrs+ in the performance marketing field. Currently working as a Performance Lead at Google. Previously associated with Simplilearn and Performics, Publicis Groupe as a Business Manager. - My expertise lies in media planning, Google Ads, Facebook ads, Amazon Ads, Google Analytics, Yahoo Native, LinkedIn Ads, Apple Search Ads and hands-on experience on other digital tools like GTM, SimilarWeb, GWI, ComScore, Amazon PI, etc. - Across my time span at Performics, I have handled media responsibilities for some of the key brands in India with the likes of CitiBank, Club Mahindra, Bajaj Finserv, Marico, Livspace, ProSports11. Worked across Lead Generation, App & E-commerce clients. - Currently managing a team of 5+ people and handling media budgets of around INR 12 crs per quarter - Also, act as the primary trainer for the internal training programs to train new joinees for job readiness across Google & Facebook Ads - Worked across several client pitches, followed by some successful key account wins for the agency. - Certifications - Facebook Blueprint - Planning & Buying, Google Ads, DV 360, Amazon Ads, Yahoo Native, Twitter Ads, AppsFlyer, Apple Search Ads