As a Senior UX/UI Designer at CDG Branche Épargne-Prévoyance, I design and prototype digital products for the leading social security group in Morocco, creating impactful brand experiences for millions of users. With a decade of experience in the industry, I collaborate with global brands, agencies, and design studios, such as Mercedes Benz, Bose, Leyton, and Visa, delivering high-quality solutions that seamlessly integrate brand value, experience design, and technology. My expertise spans concept development, UI/UX design, 3D animation, graphic design, and video creation, and I specialize in infusing digital products and brands with high-end stylized abstraction, constantly seeking innovation. I also leverage my extensive experience to educate the next generation of UX/UI designers, teaching at multiple universities and directing a bachelor’s degree program on Human-Computer Interaction & UX/UI at Al Akhawayn University. I hold a master's degree in computer engineering and management from Ecole Supérieure de Rabat and a bachelor's degree in design and visual communications from California Institute of the Arts.