Siddhant Sinha is a mobile-first digital marketer with over 8 years of experience in areas of Programmatic Ad-tech, Analytics and Machine Learning, and Digital Support Services. His expertise lies in developing, maintaining, and delivering large and strategic B2C, B2B digital business solutions for Fortune 500 organizations across multiple domains. In the current role, he is handling the Display Ads business for Healthcare and Personal Care Appliances at Amazon. In the previous role, he was managing the programmatic unit of Paytm Ads business for Gaming clients. At InMobi, he managed the Programmatic Performance Business by driving User Acquisition and Remarketing campaigns for top advertisers in APAC region for both iOS & Android with a quarterly revenue of $3M-$4M. In his previous role, he provided analysis, reporting and insights of direct-to-consumer lending products such as Private Label Credit Cards, Consumer & Commercial Credit Cards to help make a data-driven decision for a US retail giant. Key areas of business include strategy and innovation, performance management, forecasting and developing in-house marketing capabilities. He has worked on measuring promotion and campaign effectiveness for a US retail giant. He has also been part of the team which build machine learning models for complex business problems with the amalgamation of technology, math and statistics for a global retail giant. Earlier, he has held various positions in world-class IT services organization, MphasiS, and Conversational AI based firm, Uniphore, in the areas of consulting, application services and product development. Specialties: Programmatic Media Buying, Campaign Management, User Acquisition and Remarketing Strategy, Account and Revenue Management, Client Relationship Management, Team Management Business & Data Analytics, Promotion & Campaign Measurement, Business Consulting