I am creative by design, futurist at heart & compulsively strategic. Born and brought up in a family of creative professionals, associated with commercial art & advertising services from three generations in the epic era of sign boards and wall paintings! Grew up learning the collaboration of art with advertising as a family custom. Fast forward from then ‘dadvertising’ days to now advertising days, I have become a disciple of cross functions in marcom, crafting end to end customer and user experiences which include strategy & planning, ideation & conceptualization, designing & visualization, technology, project & team management, business pitches and presentations. Creative, UX & experiential tech are my forte. For the past two decades, I have worked across advertising agencies, software/web development, SAAS, startups and entrepreneurship and comfortable with from fast-paced work environments to detailed research-driven processes, collaborating with teams, vendors and third parties, worldwide, locally and remotely. I am a creativity+technology enthusiast ‘the best of both worlds’ and have solid experience of over a decade of crafting engaging customer and user experiences for top clients in tech, FMCG, pharma and automobile industry such as Nokia, Samsung, Abbott, RB, Ford, Eicher, Nexa, Microsoft, Perfetti, Tech Mahindra. PS: I can also get my way through these: Ideation, Visualization, Creative suite, Creative strategy, UX/UI, Design, Videography, Experiential, Integrated advertising, Presentations, Biz pitches, Project management, Client servicing Calligraphy, Infographics, Typography, Open sources, Sitecore, AEM, AR/VR, Android/iOS, CRM, E-comm, Agile, Analytics, Usability, Technology development, Influencers, Campaigns, Hashtags, Social media.