Hi, I’m Honey — a performance and growth marketer with 10+ years of experience across B2C and B2B businesses, primarily in travel, ecommerce, and marketplaces. I currently lead marketing at TripXL Holidays, where I’ve built the GTM strategy from scratch, scaled paid media across Meta and Google with ₹50L+ monthly budgets, set up retention and CRM automation, and worked closely with product and tech teams to improve lead quality and conversion metrics. Prior to this, I’ve worked with brands like TBO Group, TravelTriangle, and ixigo, managing global user acquisition across India, GCC, LATAM, and APAC markets. I enjoy mentoring professionals who want to move from execution to strategy — whether it’s understanding performance marketing fundamentals, scaling paid campaigns, improving ROAS, building funnels, or navigating career growth in digital marketing. My sessions are practical, honest, and rooted in real-world experience, not theory. If you’re looking for clarity, direction, or hands-on guidance, I’d be happy to help.