A seasoned marketing professional with over 9 years of experience, I have been a core team member at Inshorts Group (backed by Tiger Global) and Fitso by Zomato (now Fitso by cult.fit). Currently, I am working to build Astrotalk. My expertise spans across Growth Strategy, Performance Marketing & Digital Ads, Sales Funnel Optimisation, Product Design, Branding & Communication. 🔹 Key Achievements: • At Virohan, my contributions in reducing lead generation costs and optimising CAC have played a vital role in securing a pre-series B fund raise of USD 7 Million. • Managed the marketing and design initiatives at Fitso by cult.fit, where I reduced lead generation costs, launched new products, and coordinated successful rebranding efforts. • Played a key role in scaling the user base, conceptualising and executing advertising campaigns, and managing PR efforts at Inshorts. 🔹 Education: • M.Tech and B.Tech degrees in Computer Science & Engineering from the prestigious Indian Institute of Technology, Delhi. • Oracle Certified Professional in Java SE 7 Programming. 🔹 Skills: • Advertising • Brand Management • Copywriting • Marketing • Growth Strategies • Revenue & Profit Growth • Digital Marketing • Sales Funnel Optimization • Sales & Marketing • Customer Acquisition Feel free to connect with me to discuss new opportunities or share insights on marketing and growth strategies.