Hi, I’m Hira — a Business Analyst with over 4 years of experience helping companies turn raw data into clear, actionable strategies. I currently work at Snoonu, where I partner with cross-functional teams across Marketplace, Food, Product, and Data Science domains. My work focuses on bridging business goals with data-driven insights — from optimizing operations and improving commercial performance to uncovering customer behavior patterns that drive growth. Before Snoonu, I’ve worked at Daraz (Alibaba group) & Swvl, across strategy, operations, and commercial functions, giving me a holistic understanding of how data translates to real business impact. Through TopMate, I aim to help: • Founders who want to use data effectively for decision-making, identifying key business metrics, or improving product and operational efficiency. • Aspiring / early-career Business Analysts who need mentorship, portfolio guidance, or help structuring analytics projects and interviews. If you want to make your business or career decisions smarter through data — I’d love to help. You can reach me at hira.asif56@gmail.com or send me a message on LinkedIn.