I’ve always been passionate about marketing and building meaningful connections. My journey started in digital marketing and event management, where I quickly realized the power of strategy and creativity in driving real results. One of my proudest moments was leading a campaign that boosted online engagement and secured national and international clients. That experience showed me the impact of a well-executed marketing strategy. Most recently, I had the opportunity to work at Atal Incubation Centre-BIMTECH as the Deputy Manager of Marketing. During my time there, I worked closely with startups, helping them refine their brand presence, manage their social media, and craft content that resonated with their audiences. I loved being part of their growth stories and seeing how our efforts translated into real progress. Before that, I led the marketing efforts at Techefect Private Limited, an EdTech startup. I spearheaded the launch of a coding curriculum for rural students, an experience that taught me the importance of education and innovation in driving change. I also forged partnerships that expanded our reach internationally, which was incredibly rewarding. Throughout my journey, I’ve always aimed to push the boundaries and drive innovation. Whether it was founding a technical society at Sharda University or taking part in different initiatives outside my professional role, I’ve always believed in going the extra mile. Marketing isn’t just about promoting products or services—it’s about telling stories that resonate, building relationships that matter, and creating growth opportunities. That’s what excites me, and that’s what keeps me motivated every day.