Breaking Into Product Analytics & Fintech

Product Analytics is one of the most exciting and impactful career paths in data today—but breaking into it can be challenging.

Many analysts have strong technical skills but struggle to understand what hiring managers are really looking for: product thinking, business judgment, experimentation, stakeholder management, and the ability to influence decisions.

Having worked across technology, banking, and fintech, and currently leading Product & Consumer Analytics in a fast-growing fintech environment, I've helped build analytics capabilities that support product development, experimentation, growth, and customer experience.

In this session, we'll focus on helping you successfully transition into Product Analytics or Fintech Analytics.

Topics may include:

• Understanding the Product Analytics role and career path
• Building product sense and business thinking
• Product metrics and KPI frameworks
• Funnel analysis and conversion optimization
• Experimentation and A/B testing fundamentals
• Working effectively with Product Managers and Engineers
• Positioning your experience for Product Analytics opportunities
• Resume, interview, and career transition guidance

Whether you're currently working in BI, Data Analytics, Data Science, Consulting, Banking, or another adjacent field, this session is designed to help you understand what it takes to succeed in Product Analytics and build a realistic roadmap to get there.

You'll leave with practical advice tailored to your background, goals, and target opportunities.