Market Research & Digital Marketing Strategist Helping Businesses Grow from Local to Global With over 5 years of experience in the digital marketing and web development industry, I specialize in helping businesses enhance their online presence, optimize marketing strategies, and create impactful websites that drive results. My journey began in 2019, and since then, I’ve worked with diverse industries, from startups and B2B enterprises to D2C brands and academic institutions. Professional Journey Market Research Analyst (Sep 2019 – Feb 2022) - Worked with startups, B2B businesses, D2C brands, and academic institutions, including IIMs. - Specialized in primary and secondary research, data analysis, and vendor management. - Gained a strong foundation in understanding market dynamics and consumer behavior. Digital Marketing Specialist (Feb 2022 – Present) Transitioned into digital marketing, working across various industries: - TV Manufacturing: Boosted online sales using SEO and paid marketing. - Digital Marketing Agency: Managed campaigns for diverse niches such as e-commerce, education, real estate, fitness, and travel. - IT Company: Focused on B2B websites, SaaS products, ATS solutions, and AI tools. Freelancing (July 2022 – Present): Partnered with businesses in retail, healthcare, travel, real estate, e-commerce, and education to enhance their online visibility and sales. Areas of Expertise - Search Engine Optimization (SEO): Technical SEO, on-page/off-page SEO, keyword research, link building, and local SEO optimization. - Paid Advertising: Google Ads and campaign optimization. - Funnel Building & CRO: Conversion rate optimization and customer journey mapping. - Market Research: Primary research, Secondary research, data visualization, and reporting. Tools Proficiency: - SEO & Marketing Tools: SEMrush, Ahrefs, Screaming Frog, Keyword Planner. - Analytics & Reporting: Looker Studio, Microsoft Clarity, GA4 - Web Development Tools: Elementor, HTML, and CSS. My Approach: 1. Discovery Call: Understand the client’s business, challenges, and goals. 2. Business Analysis: Identify target audiences and develop customer personas. 3. Strategy Development: Choose the best platforms and marketing strategies. 4. Web Development: Build or optimize responsive, user-friendly websites. 5. Execution & Testing: Launch campaigns with A/B testing and iterative optimizations. 6. Reporting: Deliver detailed reports with actionable insights. My Mission: To empower small businesses to scale from local to global markets. By understanding their unique needs and crafting tailored marketing and web development solutions, I help them expand their reach and achieve sustainable growth. From local to global, I’m here to help. Reach out now! Email - hkabdwal004@gmail.com Contact no - +91 6397296005 LinkedIn - https://www.linkedin.com/in/himanshukabdwal/