Hey there! I'm a seasoned Management Grad with over 15 years of hands-on experience in the fascinating worlds of Branding and communication. If you want to talk branding, I'm your go-to person. So, what am I up to these days? I'm working as as the GM Strategic Marketing at Crystal Crop Protection. My daily to-do list is anything but boring—ranging from managing public relations and digital campaigns to media planning and buying. Oh, and let's not forget event planning, and diving deep into marketing research. Basically, if it falls under the branding and communication umbrella, I’ve almost got it covered. Before Crystal Crop, I spent a memorable seven years at Dhanuka Agritech. Now that was a ride! I wore many hats—managing everything from Above-the-Line and Below-the-Line activities to PR. And yes, you heard that right—I had the unique opportunity to work with Bollywood legend Amitabh Bachchan as a brand endorser. From campaign planning to execution, it was an incredible journey filled with invaluable experiences. But wait, there's more! Ever tuned into BIG FM? I had a brief but impactful stint there, where I managed the rural vertical for Below-the-Line (BTL) activations. That included bringing to life campaigns for iconic cola brands like Thums Up and Sprite. It was fast-paced, exhilarating, and a true learning experience. Oh, and let's not forget my time at Impact Communications, a leader in rural marketing and advertising. I was there for almost two years, brainstorming and rolling out rural activations for heavyweight brands like Dabur, GSK, John Deere, and Colgate Palmolive, just to name a few. Now, what's the endgame for me? It's simple: to channel my boundless enthusiasm, creativity, and years of experience into a role where I can make a lasting impact. I want to create brands that not only capture market share but also hearts. In a nutshell, my toolkit includes Corporate Communication, Integrated Marketing Communications (that’s ATL, BTL, and digital for you), Event Planning & Execution, and Marketing Research. Let’s create something remarkable together!.