A highly experienced and accomplished professional with a remarkable 14-year tenure in the alcohol beverage industry, excelling in diverse roles such as brand ambassador, beverage consultant, brand marketer, and mixologist. A specialist in crafting effective drink strategies, devising compelling advocacy programs, and conducting engaging bartender & consumer workshops from his extensive exposure to renowned global brands including Bacardi, Diageo & Pernod Ricard. He also has a profound understanding of consumer drinking habits, with a demonstrated track record of leading successful sampling and analysis initiatives for new product launches.