Advanced Analytics, Insights, Digital & Data Science Leader with over 14 years of work experience in the Pharmaceutical Industry. I am passionate about leading organizations to data-informed resource allocation and optimization for higher profitability. Expert in Digital Campaign Analytics, Marketing Mix Models and Predictive Analytics. Leading Decision Sciences Programs on promotional investment performance, opportunity areas, channel mix recommendation & Investment allocation advisory for the inline and newly launched brands. Hemant is an alumni of Indian Institute of Technology Delhi and holds Dual Degree (B. Tech. & M. Tech.) in Biochemical Engineering and Biotechnology.