I help brands win on Amazon, Flipkart, and quick-commerce (Blinkit, Zepto, Swiggy Instamart) — the platforms where most of India's ecommerce growth is actually happening right now. Before this, I built my foundation at Tata, Perfetti, Reckitt, and Britannia, working across category management and ad strategy for some of the country's biggest CPG brands. That's where I learned to read a P&L before I read a dashboard — which is why my approach to retail media isn't just "spend more on ads," it's grounded in share of search, share of shelf, and unit economics. Since going independent, I've scaled ROAS 3x for a D2C brand and now run ad strategy across Flipkart, Amazon, Swiggy, Zepto, and Blinkit for multiple brands — figuring out what actually works on quick-commerce, where the playbook is still being written. I write and teach what I learn — through LinkedIn, my blog, and here on Topmate — because the space moves fast and most of what's out there is generic. Mine isn't. Outside of work, terrible puns and a persistent sense of humor keep me sane through client calls and ad audits alike.