As an Analytics at Network18 Media & Investments Limited, I leverage my 11+ years of experience in the analytics domain to help business leaders realize their strategic goals with the help of analytical solutions and data visualizations. I collaborate with multiple functions and stakeholders to deliver value and impact through data-driven insights and recommendations. “Directed the reduction of 80% of data processing time for routine reports and dashbaords” “Initiated a pilot project that achieved 95% accuracy in GA4 implementation” Previously, I was the Lead Data Analytics at Zee Entertainment Enterprises Limited, where I developed and aligned the analytics competency center, and implemented technology for various projects, such as fraud analytics, competition analytics, content strategy, customer life cycle solutions, and campaign management. I also specialize in content and business analytics, data management and strategy, data visualization, and change management. I am motivated by solving complex problems and creating innovative solutions that enhance business performance.