Harshdeep is a consummate digital marketer/media buyer with experience across all social media platforms and other digital marketing platforms. He has been involved in growth/revenue generation roles. He also understands the digital marketing eco-system with the know-how about attribution, tracking, analytics, customer journey funnel (through tools like Google Analytics, Tag Manager etc.) He has completed his MBA from IIM Bangalore. Prior to that, he finished his B.E. from Birla Institute of Technology, Mesra in Computer Science. He interned with the Dept of Science and Tech in the field of software development. He also had a short stint at Capgemini consulting where he worked in the field of financial services.