Harjas Singh is the Founder at Freno, a startup that is helping new D2C brands enter General Trade in India. He is a former Entrepreneur in Residence at XYXX Apparels, where he was responsible for solving operational, marketing, and strategic problems in the General Trade vertical of XYXX Apparels. Prior to this, Harjas has been a Life Skills Educator at Bhoomaya Foundation, Delhi, where he taught Life Skills such as Empathy, Resilience, Being Proactive, Influencing People etc to school students aged 13-17. For Life Skills, he has been invited as a Speaker at various schools, colleges, and NGOs, including the stage of TEDx. Harjas has authored three eBooks covering topics such as College Life, Interpersonal Skills, and Marketing & Strategy, Harjas completed his MBA from IIM Jammu in General Management. He did B.E. in Electronics and Communication Engineering from Thapar University, Patiala, after finishing his schooling from Modern School, Barakhamba Road, New Delhi.