An accomplished Web and MarTech Architect with over 1.5 years of experience in driving digital transformation for leading organizations. Currently empowering a fintech firm with advanced CDP implementations using tools like Tealium and DataBricks, enabling precise customer segmentation and boosting engagement by 25%. Spearheaded data infrastructure modernization for a B2C company, enhancing operational efficiency by 30% and streamlining data-driven decision-making across teams. Recognized for transforming marketing strategies through automation and CRM integration, saving 20% in account management costs and elevating campaign effectiveness. Known for strategic acumen in P&L management, scaling operations, and contributing to board-level decisions. Passionate about leveraging MarTech innovation to enable growth, optimize processes, and deliver measurable business impact.