With over 13 years of experience in technology, business consulting, and analytics, I am the founder of TopN Analytics, a company that helps organizations achieve their growth ambitions through data-driven decision-making. I have a Post Graduate Diploma in Management (PGDM) from IIM Ahmedabad, one of the most prestigious management schools in India. As a leader and a strategist, I am adept at influencing business strategy via actionable insights derived from big data and advanced analytics. I have worked closely with CXO leadership teams across various domains, such as e-commerce, media, edtech, and others, to deliver innovative and impactful solutions. Some of my key focus areas include marketing analytics, attribution models, A/B experimentation, SEO analytics, customer segmentation, and lifecycle management. I have also led and managed cross-functional teams, developed models to predict outcomes of marketing initiatives, and enabled omni-channel optimizations. I am passionate about leveraging data to drive business growth and create value for customers.