Data is a language. Spoken well, it explains the past, makes sense of the present, and gives you a real read on the future. With ~16 years in this language, I help turn scattered data into stories that lead to decisions not just dashboards. I am a business analytics and strategy leader with a track record of both building analytics teams from scratch and delivering hands-on, data-driven outcomes across Retail, E-commerce, Healthcare, and BFSI. In my current role, I built and lead an E-Commerce & Digital Analytics team end-to-end from data engineering to data science to insight with one North Star: turn the business's messiest data questions into usable products. Where I go deep, hands-on: Customer 360 & segmentation · Revenue forecasting · Customer classification · GA4 & GTM implementation · Server-side tagging · Segment CDP · Looker & Looker Studio · Snowflake & BigQuery · Data pipeline design · Insight generation I believe in Warren Buffett's principle of getting 1% better every day. Skills: AI/ML · Data Science · Machine Learning · Adobe Analytics · Test & Target · GA4 · GTM · DTM · Looker · Tableau · BigQuery · GCP · IBM Tealeaf · Quantum Metrics · R · Python · PL/SQL · JavaScript · Google Ads API Automation · Segment Book a call with me if you're: - Building or scaling an analytics/data science team and want a practical playbook, not theory - Navigating a GA4, GTM, or server-side tagging migration - Trying to turn customer data into segmentation, forecasting, or personalization that actually ships - An analyst or data scientist figuring out the path toward analytics leadership