Category Management in Ecommerce marketplaces

Workshop Goal : Build capability to think like a category owner who drives GMV, margin, growth, assortment, pricing, traffic, and profitability simultaneously.

1. Category Management Mindset: What Great Category Managers Actually Do
2. Marketplace Category P&L Mastery
3. Assortment Architecture: Winning SKU Strategy
4. Pricing Science on Marketplaces
5. Traffic Ownership: Search + Discovery + Merchandising
6. Promotion Strategy & Event Planning
7. Vendor / Brand Management
8. Inventory and Availability Control
9. Customer Insight Driven Category Growth
10. Data Dashboard Every Category Manager Must Run Daily